Tuesday, February 22, 2011

BMW-i, The Next Generation In Driving Pleasure

I'm a big BMW fan, and I've been looking forward to their production of the BMW Vision for quite a while.  Well, the just launched their new BMW-i website to usher in the next generation of Driving Machines.

Although I'm a bit put-off by the "i" name, since "e" would've been more suited to a line they call "environmental", "electric", not to mention it's part of BMW's EfficientDynamics program, and their efficient-line from way back always carried the "e", or "eta" tag.

"i" aside... I'm really looking forward to the actual production units come out.

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