...It's just the same old iPhone 4... but it now in white! Now that the iPhone 4 is close to it's EOL (End of Life) cycle... Apple has found a way to keep sales up until they can time the release of the next iPhone 4G (4GS, 4GSS, 4.0001G, or whatever else they'll call it)
But this is great news for people who just bought the iPhone 4 in black... now you can buy a second matching pair to complete your formal/casual iPhone 4 set! Or, sell off your existing iPhone 4 so you can buy the new white one and be cool again!
Sorry, my enthusiasm is showing... this news may be the coolest thing yet since this iPhone.