Who doesn't love USB thumb drives?!?!? Even though I have so much more in cloud storage, I still have a use for a tiny USB drive to save or transfer impromptu files.
But they have been pretty boring ... quite utilitarian in design...if any design at all!
The one by LaCie looks like a key and fits nicely on your keychain. Great idea when you don't wanna look like you have a USB thumb drive.
The one by Verbatim Store n Go "Clip-It" was just announced, and weighs virtually nothing and doubles as a cute paper-clip.